HELI is a subsidiary of Anhui Heli Co., the largest manufacturer of industrial forklifts in China and one of the leading players worldwide. The company operates under internationally certified quality standards (ISO 9001, ISO 14001, and CE) and is recognized for its leadership in intelligent solutions for logistics and industry, expanding its products and services through a strong global network.

As part of its continued growth strategy in South America, HELI is seeking a Marketing Manager to lead regional marketing initiatives, strengthen brand positioning, and support business development across key markets.

Key Responsibilities

Brand Positioning & Content Strategy

Manage high-end brand operations in the South American market, producing premium Spanish-language content, benchmark case studies, and marketing materials to establish and strengthen HELI’s premium brand image.

Key Account Penetration

Focus on top-tier clients in ports, large-scale manufacturing, logistics, and other strategic industries. Drive customer engagement, expand professional networks, and support the conversion of high-value business opportunities.

Event Management

Plan and execute high-level marketing events across the region, including customer seminars, industry conferences, and executive meetings. Coordinate end-to-end event operations, VIP engagement, and business hospitality activities.

Stakeholder & Channel Development

Build and maintain relationships with chambers of commerce, industrial associations, government agencies, distributors, and key enterprise clients. Support distributors in developing premium market opportunities and generating quality leads.

Market Intelligence & Budgeting

Conduct in-depth research on the forklift and material handling industry, competitor activities, customer needs, and regional trade policies. Develop strategic market reports and manage regional marketing budgets.

Cross-Regional Collaboration

Work closely with headquarters in China and local teams across South America to ensure alignment in brand promotion, product localization, customer database development, and market share growth initiatives.

Education

Bachelor’s degree or above in Marketing, Business Administration, or a related field.
Language
Fluent English required.
Portuguese is considered an advantage.

Work Experience

Minimum 3–5 years of experience in Marketing roles.
Previous experience in the forklift, heavy machinery, industrial equipment, logistics, or related sectors is strongly preferred.
Proven track record working across South American markets, particularly Uruguay, Argentina, Chile, and Brazil.
Experience engaging premium client segments, including large manufacturers, port operators, multinational corporations, and large-scale logistics companies.

Core Competencies

Proven ability to plan and execute marketing campaigns from concept through post-event evaluation.
Strong capabilities in online promotion, offline channel development, and brand management.
Excellent communication and negotiation skills.
Strong relationship-building capabilities with distributors, channel partners, and key stakeholders.
Analytical mindset with the ability to transform data into actionable insights.
High level of execution, resilience, adaptability, and teamwork.

Professional Knowledge

Solid understanding of marketing principles, event management, and market research methodologies.
Knowledge of industrial, logistics, or material handling markets is highly valued.

Technical Skills

Advanced proficiency in Microsoft Office Suite (Excel, PowerPoint, and Word).
Strong copywriting and content creation skills.
Experience with social media management tools.
Superior photo and video production and editing skills.

Additional Requirements

Willingness to travel frequently throughout South America.
Cultural adaptability and sensitivity to diverse business environments.
Ability to work effectively in an international and multicultural organization.

What We Offer

The opportunity to join a global industry leader with a strong presence in international markets.
Exposure to regional and international projects.
A dynamic, collaborative, and multicultural work environment.
Professional growth and development opportunities.

Work Modality

On-site position based in Zonamerica, Montevideo.
Monday to Friday, from 9:00 AM to 5:00 PM.

This job posting comprises the law No 19691 and its decree No 73/019, which includes the people registered in the National Register of disabled people who have the skills and aptitude for the position described in the present posting.

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